rove.me's journey: from 0 to 1.4M monthly travel planners

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel.

  1. my first listA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel.
  2. my first
  3. item
  4. asfsdf
  5. fweg
  6. we
  • Voila!
  • my first listA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel.

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

teast

long story short

Picking the best time to visit a destination and get the best experience out of trip is a pretty challenging thing to tackle. Weather, seasonality of events as well as local delicacies - all need to be analyzed, ranged, and reflected in an easy-to-digest content or a graph. At Rove.me, we've simplified this complex task into a user-friendly platform that provides insights that would take hours to retrieve from other sources. 

This journey wasn’t an easy feat. It took lots of both product and tech work coupled with hand-picked editorial content to deliver the best user experience. It paid off well, with the love of our visitors. SEO strategy, purposely built AI research tools, and the sophisticated editorial approach resulted in 1.4M organic sessions per month. And that’s not the only jam. Everything we’ve achieved we’ve done in our favorite way -  by ongoing experimenting and testing of hypotheses, lean development process, and fast pivots. More to come.

key outcomes

99.9%

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

1.4M

monthly audience

90% 

of traffic is organic 

180K 

Registered users

10.000

hand-written articles

6

languages

client testimonial

team setup

2

afasfa

1

Team Lead & SEO Specialist 

4

Copywriters

1

Front-End Developer

1

Back-End Developer

meet the team

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what we did 

  • market and user research to understand traveler preferences and develop a personalized value proposition
  • content-driven design, content strategy and management system for the platform
  • go-to-market strategy combining paid traffic experimentation and data-driven SEO efforts
  • SEO strategy for better search engine rankings and growth 
  • refresh of content strategy during COVID-19 to emphasize domestic tourism
  • executing a link building strategy to increase trust in search engines
  • improvement of website speed and achieving cost-efficiency by developing a customized solution using Google Cloud storage, optimized processing, and CDN integration 
  • time to first byte (TTFB) optimization through React rendering, multi-level caching for content and user components 
  • in-house pre-trained model development to generate AI-based translations and increase platform reach, traffic, and accessibility 

technologies

  • React, Apollo, GraphQL
  • Cloud computing
  • AI and ML
  • Content management system

tools

  • React library
  • Google Cloud Storage and Cloudflare
  • AI Translation Model
  • SEO tools

continue reading:
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