fashion fast: modna kasta's journey to the top 5% of the world's fastest websites

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel.

  1. my first listA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel.
  2. my first
  3. item
  4. asfsdf
  5. fweg
  6. we
  • Voila!
  • my first listA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel.

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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long story short 

Modna Kasta, once an invite-only online shopping club, responded to the growing e-shopping trend and increased user demand by deciding to open its platform to everyone. The transition itself needed significant enhancements to its core business element - the online marketplace.

The main challenge revolved around the looming tech collapse in the form of website performance. It threatened to bring down the entire platform, and with it, the entire business. At the time, it was outdated and franchised from another fashion platform, demanding redesign, extensive fixes, ongoing maintenance, and improvements to keep up with the growing user base as well as the rapidly changing and scaling business model of Modna Kasta. Operating on a flash sales model, featuring frequent, short-term discounts throughout the day, it gave rise to huge spikes in user traffic and disruptive events occurring multiple times daily. Adding to the complexity, the company's ambitious year-end TV campaign was rapidly approaching, promising to cause a 3X surge in website traffic, already pushing its tech capabilities to their limits.

In response, our dedicated team rescued the product, having executed a swift major intervention to ensure the scaling of operations and achieve business goals.

The outcome: Modna Kasta successfully grew its user base to 1.5M registered users, establishing itself as the leading company in its niche with over 200,000 unique daily visitors. By year-end, the company had achieved remarkable 12X growth, with a store turnover of approximately $23 million and 435,000 orders delivered.

key outcomes

99.9%

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

world’s top 5%

fastest website according to Alexa rank, 2012

3X increase

of registered users - from 430K to 1.5M

1st place

in its category for having 200K unique daily active users

client testimonial

team setup

2

afasfa

1

Team Lead

3

Back-End Engineers

1

Front-End Developer

1

iOS Developer

1

UX Designer

1

QA Engineer

1

Product Manager

meet the team

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what we did 

  • Partial rebuild of the website's architecture to make it scalable and handle high loads
  • Executing a full website redesign
  • Automating the development process
  • Ensuring quality assurance and quality control
  • Creating a robust RESTful mobile API and mobile applications for both iOS and Android
  • Enhanced platform stability through the implementation of an error tracking system equipped with monitoring, call support, and additional features
  • Streamlining request flows from various departments (marketing, analytics, customer support, finances, etc.), expediting feature deployment to production, and maximizing their effectiveness for the business

technologies

  • Python/Django
  • Postgresql/PgBouncer
  • Chef, Vagrant
  • Nginx
  • Fabric, South
  • Memcached 

continue reading:
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