long story short
Picking the best time to visit a destination and get the best experience out of trip is a pretty challenging thing to tackle. Weather, seasonality of events as well as local delicacies - all need to be analyzed, ranged, and reflected in an easy-to-digest content or a graph. At Rove.me, we've simplified this complex task into a user-friendly platform that provides insights that would take hours to retrieve from other sources.
This journey wasn’t an easy feat. It took lots of both product and tech work coupled with hand-picked editorial content to deliver the best user experience. It paid off well, with the love of our visitors. SEO strategy, purposely built AI research tools, and the sophisticated editorial approach resulted in 1.4M organic sessions per month. And that’s not the only jam. Everything we’ve achieved we’ve done in our favorite way - by ongoing experimenting and testing of hypotheses, lean development process, and fast pivots. More to come.
key outcomes
1.4M
monthly audience
90%
of traffic is organic
180K
Registered users
10.000
hand-written articles
6
languages
client testimonial
Sofia Senyuk
QA Engineer
I recently stumbled upon rove.me while planning my next vacation, and I couldn't be more impressed with the website. The platform is incredibly user-friendly and provides a wealth of information about destinations, events, and activities around the world. I particularly love the ability to search by location and travel interest, which has helped me discover new and exciting travel experiences. Plus, the travel tips and recommendations are always spot-on. Overall, I highly recommend rove.me to anyone looking for travel inspiration and guidance. Keep up the great work!
team setup
1
Team Lead & SEO Specialist
4
Copywriters
1
Front-End Developer
1
Back-End Developer
meet the team
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what we did
- market and user research to understand traveler preferences and develop a personalized value proposition
- content-driven design, content strategy and management system for the platform
- go-to-market strategy combining paid traffic experimentation and data-driven SEO efforts
- SEO strategy for better search engine rankings and growth
- refresh of content strategy during COVID-19 to emphasize domestic tourism
- executing a link building strategy to increase trust in search engines
- improvement of website speed and achieving cost-efficiency by developing a customized solution using Google Cloud storage, optimized processing, and CDN integration
- time to first byte (TTFB) optimization through React rendering, multi-level caching for content and user components
- in-house pre-trained model development to generate AI-based translations and increase platform reach, traffic, and accessibility
technologies
- React, Apollo, GraphQL
- Cloud computing
- AI and ML
- Content management system
tools
- React library
- Google Cloud Storage and Cloudflare
- AI Translation Model
- SEO tools
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